Located in the heart of Alor Star, the 165.5 meters tall tower is the 19th tallest telecommunication tower in the world. It's a prominent and modern landmark that signifies the rapid development in the state of Kedah.

Apart from serving the role of a telecommunication tower, it also caters as a tourist destination for the town. The tower also houses a restaurants and a souvenir shop. The tower is an observatory tower to look for the crescent moon to mark the beginning of Muslim months. The observation deck is at a height of 88 meters from the base of the structure.