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Experience in India

India Tourism Development Corporation Development Limited

Thursday, May 29, 2008
India Tourism Development Corporation (ITDC) came into existence in October 1966 with the objective of developing and expanding tourism infrastructure in the country and thereby promoting India as a tourist destination. Working on the philosophy of public sector, ITDC succeeded in achieving its objectives by promoting the largest hotel chain in India and providing all tourist services, i.e. accommodation, catering, transport, in-house travel agency, duty free shopping, entertainment, publicity, consultancy, etc.,under a single window. It also offers consultancy services from concept to commissioning in the tourism field both for private as well as public sector.

In pursuance of the disinvestment policy of the Government, 18 hotels have been disinvested. Keeping in view the changed scenario, the Corporation has suitably been restructured so that it continues to fulfill its original mandate for tourism development in the country. Besides consolidating and expanding its existing business areas, ITDC has made diversification into new avenues/innovative services like full-fledged money changer services and Western Union Money Transfer, Training Consultancy in hospitality sector, event management and consultancy and execution of tourism and engineering projects.

ITDC has been a pioneering tourism organisation which provides the entire tourist services/facilities under one roof. ITDC's present network consists of 8 Ashok Group Hotels, 7 joint venture hotels including one under construction, two restaurants (including one Airport Restaurant), 13 transport units, 1 tourist service station, 37 duty free shops at international as well as domestic custom airports, one tax free outlet, one Sound & Light Show and four catering outlets. Besides, ITDC is also managing a hotel at Bharatpur and a Tourist Complex at Kosi and an S&L show at Sabarmati, Ahmedabad owned by the Department of Tourism. The Ashok International Trade Division of ITDC offers world class duty free shopping facilities to international travelers at its 38 outlets, earning crucial foreign exchange for the country and showcasing Indian products to the world. The Ashok Travels and Tours (ATT) handles work relating to domestic/ international ticketing, hotel booking and tour packages, car and coach rentals, money changing services, money transfer services, overseas insurance and organising exhibitions.

The Ashok Reservation and Marketing Services (ARMS) Division of ITDC, which is mainly responsible for marketing of Ashok Group of Hotels, participated in national/international events like ITB Berlin to ensure direct interaction with Foreign Tour Operators to promote various services of ITDC.

The Ashok Institute of Hospitality & Tourism Management (AIH&TM) of ITDC has been associated with the pioneering efforts in human resource development for more than three decades. Awarded the ISO-9001-2000 Certification, the institute conducts 18 months Craft/Certificate courses in the field of Culinary Skill Development, besides providing training to management trainees/apprentices and organising Executive Development programmes for the officials of ITDC. Under an MOU signed with the prestigious Kurukshetra University, the AIH&TM started 4- year Bachelors' Degree Course in International Hospitality Business Management from August 2004.

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